Babai Bhojanam
A fresh new idea of bringing out the authentic cuisine onto a banana leaf, needed a brand identity with collaterals and social media support.
The Banana Leaf Meal and BABAI, the central mascot of the restaurant, became a key identity. A cartoon series was later run by the famous artist Kanthrisa on the central character on the lines of RK Laxman’s “the common man” and became a very big hit on engaging the consumers on a regular basis.
BRAND IDENTITY
With the popularity of the first branch, Babai Bhojanam decided to expand its franchise to another location in Hyderabad and they wanted to attract the office goers, especially for the Packaged Meals sales. DWI implemented an attractive ‘one time offer” to the office goers / and each offer turned into a repeat purchase for the client
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