An enterprising startup by a young couple that created strong distribution setup in the states of AP, Telangana and Karnataka in to the business of Smart Mattresses and customised mattresses.
An innovative “Right to Sleep” campaign was created during the CAA peak time to bring the attention towards the brand which told everyone about their right to sleep, a real constitutional right.
Tactical campaigns were created around “Customised mattress orders” which received a great response and a new channel of lead funnel was created.
The Startup was supported end to end in B2B and B2C both offline and online, including sales related brainstorming and process enhancements.
During the Citizenship Amendment Act and NRC, there was a heightened awareness amongst the citizens of India around the Constitution of India and DWI wanted the client to differentiate itself in the cluttered market and came up with the campaign of RIGHT TO SLEEP
The Insight : 95% of people are not aware that RIGHT TO SLEEP is a legitimate right defined clearly under the constitution of India and whenever someone makes a passing mention it was seen as a humorous pun.
DWI used this insight in favour of the brand “quicksleep” to present the RIGHT TO SLEEP as a constitutional right and increased awareness about quicksleep in this process.
